A common challenge in India’s growing solar market
For many solar manufacturers and distributors in India, rapid growth is both a blessing and a challenge. While demand for renewable energy solutions continues to rise, accessing credit remains a bottleneck. Traditional financing channels, particularly local banks, extend limited credit facilities - even to high-growth, well-established companies- that do not meet their requirements fully.
This was the case for a leading Indian OEM that had been expanding steadily. With a strong customer base and increasing demand, the company needed a more flexible approach to working capital and procurement financing. Odyssey Energy Solutions provided the answer.
The financial hurdles OEMs face
In India, manufacturers and resellers in the renewable energy sector often struggle with:
- Limited local credit availability: Banks are risk-averse, even for established businesses.
- High collateral requirements: Many financial institutions demand excessive security, limiting cash flow.
- Dependence on international funding: Capital flow restrictions complicate financing structures.
As a result, even the most promising companies face delays in procurement, impacting their ability to fulfil large orders, expand operations, and capture new market opportunities.
The Odyssey Energy Solutions: flexible procurement credit
Instead of waiting for traditional financing approval or navigating complex intercreditor agreements, the OEM turned to Odyssey’s Procurement Platform. With Odyssey, they accessed a multi-million-dollar supply chain credit facility tied to customer receivables - meaning no additional collateral was required.
This innovative model allowed the company to:
- Expand procurement capacity without straining cash flow.
- Respond to seasonal demand surges with greater flexibility.
- Secure competitive pricing on high-quality solar equipment and components.
The results: faster growth, stronger market position
By leveraging Odyssey’s supply chain credit, the OEM successfully increased sales during a high-demand period and strengthened its supplier relationships. With confidence in a scalable, structured financing model, the company now plans to expand its use of Odyssey credit, supporting even more ambitious growth targets in the coming year.
As India’s renewable energy sector continues to grow, flexible, structured financing will be key to scaling solar businesses. For companies facing working capital challenges, Odyssey’s supply chain credit provides a practical alternative - enabling manufacturers to procure equipment efficiently, meet demand, and expand without unnecessary financial friction.
Learn how Odyssey’s procurement solutions can help your business scale: Contact us.
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